6 Marketing Landmines To Avoid At All Costs

2nd January 2008, 02:50 pm

6 Marketing Landmines To Avoid At All Costs
Copyright (c) 2007 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteC onversionExpert. com

I’ve seen it way too many times. Marketers of all skill and
experience levels making profit killing mistakes. The result is
badly performing marketing campaigns. But the good news is that
many of these mistakes are avoidable with proper knowledge,
planning, and continuous testing and tweaking.

Here are just 6 marketing landmines you’ll want to avoid if you
want to maximize your profits and grow your business.

Marketing Landmine #1: Failing To Test Your Headlines. Your
headline, regardless of copy purpose, is the first thing that’s
read. And as you know, your headline and the overall site
impression will make or break you. Statistics generally show that
you have less than 5-7 seconds to grab your reader!

And as I constantly teach and preach… you should always test
your headlines to find the one that works best. It’s not hard.
But it takes effort and action. The good news is that many of
your competition will never do this. So it’s not hard to beat
them if you do test.

Marketing Landmine #2: Failing To Test Your Offer. With the right
offer, your prospective customers and readers WILL respond. Of
course there are other issues that come into play. But if your
offer stinks… you’re definitely swimming hard upstream! And of
course TEST your offers. Time well spent.

Marketing Landmine #3: Failing To Develop A Responsive List. The
success of your marketing campaign will directly correlate to the
quality of your list. There’s really NO excuse anymore for
failing to have a quality list. Unless you have not done your
homework to correctly identify your target market.

Your marketing budget will be well-spent on developing a great
list. And there are lots of professionals willing to provide
their expertise in this area. Don’t skimp on your list!

Marketing Landmine #4: Failing To Have Proper Marketing Timing.
You can have absolutely everything else perfect in your marketing
campaign…but if your timing is wrong your results and profits
will suffer. Lots of things can affect timing. The market can be
saturated with your product being offered by too many other
marketers. This is especially true with online info products. Or
there may be seasonal factors involved. Having the right timing
is often simply the result of “paying attention” to what’s going
on in the world. Doing research and talking to people in the
know.

Marketing Landmine #5: Failing To Measure Your Campaigns. Another
word for this is tracking. It doesn’t matter who you are or how
large or small your business, you simply MUST track ALL of your
campaigns. This is such a complete marketing no-brainer but still
lots of businesses fail to do this. There’s no excuse for it.

Marketing Landmine #6: Failing To Communicate. It’s getting
worse! People are hit with SO many marketing messages that the
time required to convert them is increasing. That’s not good.
But it’s easily remedied. Just scale your marketing
communications to do it. Track everything. Test. And keep the
lines of communication open with your list and potential
customers.

You have an unprecedented opportunity to learn from the marketing
mistakes of those who passed before you. Many of them did not
give up. They learned, adapted, and went on to earn millions in
business. These are just a few of the many marketing landmines
you need to avoid if you want to be successful online or offline.

———— ——— ——— ——— ——— ——— -
A former college dropout, Dan “The Man” Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan’s Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websitec onversionexpert. com/testdrive. html