Super Bowl Marketing: How To Market Your Business by the Month
Copyright (c) 2007-2008 Tammy M. Ratcliff
the Phantom Writers
http://thePhantomWr iters.com
Marketing your business can be as easy as looking at a 12-month
calendar. There is some kind of holiday or sporting event during
each month of the year. Even if the event has nothing to do with
your field of expertise, you can still take advantage of it by
using a little creativity. Below are some ideas to get you
started.
January
There are two major holidays in the month of January–New Year’s
Day and Martin Luther King, Jr. Day. A brand new year is always a
good time to advertise new products or to have a big sale on
them. If you are in the debt consolidation industry, this is a
great time to promote your services since many people go further
in to debt over the holidays. Not all businesses recognize MLK,
Jr. Day, but they should. This is a wonderful opportunity to show
that you are an equal-opportunity company that recognizes the
importance of honoring this civil rights leader. For sports
enthusiasts, the Superbowl is right around the corner. Find a way
to make connections between your business and this very popular
event. Customers always like to do business with people whom they
feel share a common interest.
February
Of course, the biggest event in February is Valentine’s Day.
Flower shops and candy makers are all over this holiday. There is
no reason why a mortgage company couldn’t put a little love into
their marketing. It should be pretty easy for any company to come
up with some clever advertising around this theme. This month
also showcases Groundhog’s Day and President’s Day. Offer
different discounts for customers based on what Punxsutawney Phil
predicts or special prizes for anyone who can guess how old the
Presidents would be.
March
This month is chocked full of reasons to celebrate. Daylight
Savings Time (for those of us not living in Arizona), St.
Patrick’s Day, and the First Day of Spring are all good excuses
to market your product. Springtime brings to mind flowers and
shamrocks, so why not use this occasion to advertise the
spring-like qualities your industry has to offer? March is also a
huge month for college basketball. Use March Madness to lure
basketball fans to your store or website with bracket contests or
other basketball related scenarios.
April
April Fool’s Day is probably the one holiday you should not use
in your advertising. No one likes to be fooled when it come to
their money. But if you decide to come up with a marketing idea
for this holiday, make sure the “surprise” is a good one. April
is also the month of Passover, Good Friday, and Easter. While
these are technically religious holidays, there should be no harm
in advertising products related to them, as long as they are
handled respectfully.
May
May is another great party month. Even though Cinco de Mayo is a
Mexican celebration, Americans are embracing it more and more
each year. This is one holiday that people of any race can
associate with, so get creative and use it to your advantage
before your competition does. May also gives us Mother’s Day and
Memorial Day. Flowers tend to have a monopoly on these holidays
as well, but times are changing rapidly. People today are looking
for new ways to express their feelings. Perhaps your company has
a unique idea they could use. Let them know about it! May is also
the month for high school and college graduation ceremonies. This
is another huge advertising opportunity even if you don’t
personally know a graduate.
June
The month of June leads us right into the First Day of Summer,
Flag Day, and Father’s Day. Besides honoring Dear ‘Ole Dad,
this is a great time of year to get patriotic. The Fourth of July
is right around the corner so start thinking Red, White, and
Blue. The last few years have put Americans through an emotional
ringer. Let your customers know you are proud to be an American
by offering free US flags with every purchase or by publishing
online articles about the importance of supporting our troops. If
there is any way at all to tie your company to patriotism, this
is the perfect time to do so.
July
Since Independence Day comes at the beginning of July,
advertising for this holiday should really begin in June.
However, there is no reason you cannot continue a patriotic theme
throughout July as well. Interestingly, there are a number of
“bizarre” holidays in July that could be great to use for
marketing purposes. For example, July 6th is National Fried
Chicken Day, July 14th is National Nude Day, and July 22nd is
National Ratcatcher’s Day. How’s that for a variety? Center a
marketing idea around one of these holidays and you will not only
educate the public, but possibly create a new tradition for your
company.
August
Everyone knows that August is the month that the kids go back to
school. Students and their parents are notorious for spending
lots of money at the beginning of the school year, so use this
opportunity offer discounts on everything from clothing to book
bags to inexpensive furniture and household goods. Almost any
company can create some kind of special deal for students or
their parents this month.
September
Come up with some way to honor the workingman this month and you
will be all set for Labor Day. If that doesn’t work, there is
always Grandparents’ Day or the First Day of Autumn. Anytime
there is a special day set-aside for a particular group of
people, companies should try to promote it through their
advertising. The recognized group will definitely appreciate your
efforts, and may reward you with new business.
October
Baseball is said to be America’s favorite pastime, so in October
be prepared to do some World Series based marketing. Sporting
goods stores are obviously going to promote their baseball
products at this time, but other companies can get into the
spirit too. For instance, a company that sells insurance could
advertise travel insurance for fans that are going to the game.
Halloween is also a great theme to market around. This holiday
appeals to kids and parents alike so there are multitudes of ways
to approach this scheme.
November
Once again it is Daylight Savings Time for almost all of the
United States. Elections are held during this month, Veterans are
honored, and turkeys are carved. This month is split between
politics and thankfulness. This may be a prime time for showing
genuine customer appreciation in some way.
December
The last month of the calendar brings the most celebrations of
the year–Hanukkah, Christmas, Kwanzaa, and New Years Eve. People
are primed to spend money so make sure they know who you are and
what you do or sell. Online article marketing is a very effective
way to do this, but there are other options as well.
Final Thoughts…
If you use article marketing to promote your business, or if you
use any kind of print media, do keep lead-times in mind.
If you are looking to get an article into a print magazine, most
of those magazines run on a three- to six-month lead-time for
content. What that means to you is that the publisher must
approve your Thanksgiving article no later than August, in order
to make the deadline for the November issue of the magazine.
If you are trying to use article marketing to promote your online
business, lead-time is also a consideration to keep in mind.
While some online publications will use your article within just
a few days of having received it from you, most online
publications run on a 30- to 90-day lead-time for the articles
that they publish.
No matter how you choose to market your business, do not hesitate
to make use of that calendar on your desk. It could be the best
marketing tool you have ever used.
———— ——— ——— ——— ——— ——— -
Written by: Tammy M. Ratcliff, (http://www.thePhant omWriters. com)
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